Web copy and email content for Lookers
“It’s a real can-do situation working with Rory, he’s adapted to anything we need. Whenever legislation changes or there’s a big story to cover, he helps us give customers a clear and well-informed perspective.”
The Lookers Group operates over 150 car dealerships across the UK and Ireland. Despite turning over a tasty £4,050 million in 2021, they remain focused on impeccable service for each individual customer.
That means transparency and communication to keep prospective buyers fully informed. I’ve been producing SEO-focused informative web copy for Lookers since 2021, with particular focus on electric vehicles (EVs)
Ever wondered how long it takes to charge an electric car? Need to find your nearest vehicle charging point? My work with Lookers has you covered.
Along with the EV stuff, I’ve also produced guidance on the wider world of motoring. Covering everything from the price of petrol to the changing highway code means keeping a close eye on the news.
As well as web copy, I’m currently helping Lookers’ sales team revise their email templates. Pretty soon, they’re going to have one set of emails that helps all their dealerships convey the right set of brand values.
Need a clear, cohesive voice for your own business? Let’s work.
